Despite being the most health-conscious, label-reading generation to date, Gen Z seems oddly unbothered by one of the most preventable health risks: sun damage.

As women move through perimenopause and menopause, many notice changes to their skin. They are biological signals tied to changing hormone levels, and they make sun protection more important than ever.

While skin cancer prevention measures such as sunscreen application, wearing UPF clothing and hats, and avoidance of excessive UV exposure are crucial, advancements in research and treatments are equally vital in combating this disease. Some...

Not even close. The Ultraviolet Protection Factor (UPF) of clothing and hats varies tremendously depending on fabric, color and weave/construction.  For example, a white cotton T-shirt only has a UPF of 5. UPF 50+ is...

Nope. SPF refers to sunscreen ratings while UPF is specific to sun protective clothing. SPF (Sun Protection Factor) rates protection from the UVB rays emitted by the sun. UPF (Ultraviolet Protection Factor) measures the protection...

A lot of people have a favorite hat that they turn to when they’re going to spend a day outside. While they may think that by wearing a hat they are protecting against long term...

Not a chance! If you don’t believe us, check out the facts provided by the Skin Cancer Foundation: Ultraviolet (UV) radiation is a proven human carcinogen. The International Agency for Research on Cancer, an affiliate...

School and workday sun protection is just as important as weekend/beach/ vacation sun care. Most of us are aware that we should cover up and put on sunscreen when we head out for some weekend and summer fun.

But, the danger from UV rays doesn’t take a break when you return to school and work. In fact, many people are exposed to significant UV rays throughout the day that they are not even aware of.