'It all began with our Cap inserts'

Sundercover® started with a simple, powerful idea: how can we help people enjoy the outdoors while protecting them from the sun’s harmful rays—without asking them to sacrifice their personal style?

That question brought two friends together—one married to a dermatologist, the other with a golf-loving dad who had undergone treatment for pre-cancerous spots on his scalp. Both were struck by how little true sun protection was built into everyday headwear, and how often even the most protective hats were left unused in favor of well-worn favorites. The solution? A discreet, lightweight insert that fits seamlessly into almost any cap, providing invisible, UPF 50+ protection for one of the most commonly overlooked areas—the scalp. The Sundercover Cap Insert was born.

That original product—a small, smart innovation—quickly became the foundation of something bigger. It didn’t just solve a need; it sparked a mission.

Today, Sundercover® has evolved into a full lifestyle brand, offering a wide-ranging collection of apparel and accessories engineered with the same purpose: the best sun protection under the sun. From performance-driven rashguards, long sleeve shirts, and polos, to fashion-forward hoodies, hats, and beach-ready essentials—each product is designed with advanced UPF 50 and 50+ technology, breathable fabrics, and modern design. Our products are crafted for those who live outside, move with intention, and care about health, style, and performance.

And while our assortment has grown, we’ve never lost sight of where we started. The original cap insert remains part of our DNA—a symbol of our belief that protection should be effortless, invisible, and built into the way you already live.

At Sundercover®, we’re here to help you stay active, stylish, and safe—every day, under every ray.

At Sundercover®, we believe that time spent outdoors—whether for sport, adventure, or simple relaxation—is vital to our physical and mental well-being. Sunlight fuels our lives, but the risks that come with UV exposure shouldn’t hold anyone back from embracing the sun safely. That’s why our philosophy is rooted in one simple idea: you shouldn’t have to choose between enjoying the outdoors and protecting yourself from it.

Our mission began with a focus on reducing the incidence of scalp-related skin cancers through a small but powerful innovation—the Sundercover® UPF 50+ hat liner. Designed to fit discreetly into almost any hat, it offers invisible, effortless protection for your scalp while allowing you to keep wearing the hats you love. Bonus benefits like reduced hair damage, sweat absorption, and added hat longevity make it a smart choice for daily use—even when sun protection isn’t top of mind.

But our commitment to sun safety didn’t stop there. We’ve expanded into a full collection of UPF 50 and UPF 50+ apparel and accessories, using the most technologically advanced fabrics and modern, fashion-forward designs to create stylish protection from head to toe. From rashguards and long sleeve shirts to polos, hoodies, towels, and more, each Sundercover® product is built to perform, protect, and inspire confidence.

We’re here for the beach lovers, the trail runners, the backyard barbecuers, and everyone in between. For us, sun protection isn’t just a feature—it’s a lifestyle. And we’re proud to help you live yours, protected and empowered, under the sun.

Stay Active. Stay Stylish. Stay Sundercovered.